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Social Media Community Management

McLean, VA

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McLean 1 (19050), United States of America, McLean, Virginia At Capital One, we're building a leading information-based technology company. Still founder-led by Chairman and Chief Executive Officer Richard Fairbank, Capital One is on a mission to help our customers succeed by bringing ingenuity, simplicity, and humanity to banking. We measure our efforts by the success our customers enjoy and the advocacy they exhibit. We are succeeding because they are
Guided by our shared values, we thrive in an environment where collaboration and openness are valued. We believe that innovation is powered by perspective and that teamwork and respect for each other lead to superior results. We elevate each other and obsess about doing the right thing. Our associates serve with humility and a deep respect for their responsibility in helping our customers achieve their goals and realize their dreams. Together, we are on a quest to change banking for good.
Social Media Community Management
Are you passionate about social media engagement and real-time marketing? Are you a strategic thought leader with big-brand experience who can work in a fast-paced, always-on environment? If so, you may be the perfect match for our Brand Strategy Senior Associate - Community Management
position on our Social Media Marketing team.
Capital One is a fast-growing organization, a top 10 bank and one of the top brands in the United States. Our recent bold moves in social media and mobile marketing have caught widespread media and industry attention -- we've not only been named a Social Media Superstar by FORTUNE magazine but also one of the 100 Best Companies to Work For.
Capital One has embraced engagement and content development as a key means of reaching and engaging current and potential customers on social channels. We also leverage noteworthy TV advertising platforms and sponsorship investments, such as the NCAA Final Four, Capital One Bowl, and ESPYS, to make our brand stand out among not just financial services but among many major U.S. brands.
In this role, you will manage Capital One's social media communities while working with tech tools and multiple internal and external stakeholders to gain a solid understanding of corporate and consumer needs and insights and differentiate the Capital One brand. Strong writing and/or short-form copywriting experience is a must, as well as flexible work schedule to include off hours work- primarily 4-9pm weeknights and weekend check in requirements
Act as a community manager on a team managing the conversation on Capital One's social channels including Facebook, Twitter, Google , Instagram, Pinterest, Tumblr, and YouTube, plus other potential new channels
Manage execution of real-time content opportunities in response to trends in social media channels
Identify and create
real-time content opportunities in response to trends in social media channels
Influence benchmarks, surface metrics and deliver reports that present community and moderation performance, insights, trends and optimization recommendations (in conjunction with social media monitoring technology)
Manage relationships with internal and external stakeholders, e.g., Content/Channel Strategy, Creative, PR, Legal, Corporate Affairs, Customer Service, social media vendors and agencies to ensure moderation efforts (and deliverables) are aligned with brand voice, company needs, guidelines and requirements and business objectives
Observe, surface and make recommendations regarding conversations, other social communities, trends and technologies in the marketplace that are relevant to Capital One's social presence
Develop the policies, guidelines and reporting to create efficiencies across social media marketing community management
Lead small to mid-sized analytic and/or creative projects as engagement subject matter expert with assistance from manager
The ideal person will be/have:
Proficient in Microsoft Office (particularly Outlook, Word, Excel, and PowerPoint)
Flexible in prioritizing work, managing multiple tasks and meeting deadlines
Untraditional work schedule (not 8-5), including nights until 9pm, Saturdays and Sundays
Excellent written/oral communication, presentation, editing and copywriting skills and professional writing experience
PR and/or Marketing Communications and crisis management experience
News reporting and storytelling experience
Enhanced knowledge of social community management and social activity among large companies with a business-to-consumer marketing focus
Analytics reporting experience with social listening tools, Google Analytics or Site Catalyst
Relationship management skills, including with vendors/suppliers and a range of internal stakeholders
Customer Service/Social Care experience
Experience with social media platforms and services including social media listening, publishing and monitoring technology
Project management skills
Ability to travel 20%
Basic Qualifications:
Bachelor's Degree or Military experience
At least 3 years of experience with digital communications
At least 3 years of experience with social media or at least 2 years of experience with social media marketing
At least 3 years of analytics reporting experience
At least 1 year of experience in Community Management or social media copywriting
Preferred Qualifications:
3 years of public relations, marketing communications or crisis management experience
3 years of news reporting and storytelling experience
2 years of social community management and social activity with a business-to-consumer marketing focus
2 years of analytics reporting experience with social listening tools including Google Analytics and Site Catalyst
At this time, Capital One will not sponsor a new applicant for employment authorization for this position.
Capital One is an equal opportunity employer committed to diversity in the workplace. Capital One promotes a drug-free workplace.
All qualified applicants will receive consideration for employment without regard to gender, race, color, religion, national origin, sexual orientation, protected veteran status, or disability status.
Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; Newark, New Jersey Ordinance 12-1630; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.

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